Just Launched: Clean Portfolio Site for a Visual Artist
Launched: June 20, 2025
A contemporary visual artist approached us to build a dedicated online portfolio that would serve as her primary client-facing platform. The key requirement was a minimal, image-first website that performs well across all devices and communicates professionalism without unnecessary complexity.
Objective
The artist needed a fast, elegant way to present her work, reduce reliance on third-party platforms, and convert site visitors into direct inquiries. Performance, responsiveness, and visual clarity were the top priorities. No CMS was required; she wanted a static, low-maintenance solution with the highest speed and reliability.
Design Strategy
We designed a custom front-end layout tailored specifically for artwork presentation. The homepage opens with a full-width image grid that adapts to screen size and orientation. On project pages, images are presented with generous whitespace, smooth scroll transitions, and optional captions. Typography was kept subtle to avoid visual noise.
Technical Implementation
The site was built as a fully static deployment using modern frontend tools. Images were converted to WebP, lazy-loaded, and delivered via CDN. We used a lightweight CSS framework and custom JavaScript for transitions. Google PageSpeed scores reached 97 on mobile and 100 on desktop. The final build was deployed to a CDN-based global hosting environment for instant load times.
Mobile Optimization
From the outset, we prioritized mobile performance. All layout components were built mobile-first, including the gallery grid, navigation, and contact form. Tap targets, image scaling, and font sizes were tested across devices to ensure consistent behavior and zero layout shifts.
User Interaction Flow
The site includes a simplified contact form placed at key attention points. It features instant validation, category tagging for inquiries, and is routed to the artist’s preferred email system. No signup or complex UI layers — just a direct way to request work, commissions, or collaborations.
Measurable Results
Within the first seven days after launch, the artist received three new client inquiries that converted into paid bookings. Average session duration more than doubled. Bounce rate dropped from 64% (old site) to 36%. Image engagement (measured via scroll depth and interaction logs) showed strong user retention.
Wrapping up
The final product is a lightweight, fast, visually focused portfolio that now serves as the artist’s primary business touchpoint. With no backend overhead and optimized loading across all regions, it combines strong design with performance and reliability.